Marketing & branding manager Rico Creed is a natural born hustler in every sense of the word. The New Orleans native always knew that with dedication & determination anything was possible. Growing up Master P, Juvenile , Lil Wayne & Curren$y who all came from the same area was just the inspiration he needed to pursue his own career. With that same drive & passion for his own music, he landed himself a record deal in 2012, where he ultimately began working alongside Roc Nation’s Lawrence Parker. Rico made a name for himself on the road, opening for major acts including August Alsina, Kidd Kidd & Kevin Gates. He slowly but surely learned how important branding & marketing innovative plans like wrap a whole building was for success.
As he quietly put the artist side to rest, Rico decided to step behind the scenes teaming up with other artists to help them with their brand. Teezy Baby was just one of the first he helped to gain over 200K social media followers and amassed over half a million plays on multiple music platforms. From then on helping acts like Tripped Redd, Yung Tory, Nick Nack Patti Whack & more have proven to be the fuel he needed to start his own label & management company. Now with ID Management, Rico is ready to work with the next best thing and all it takes is the right talent for him to make things truly happen. If you think you have that star power, follow him at @SayRico via Instagram to see if you got what it takes to become the next big star.