If you’re wondering where Busta Rhymes has been, look no further than on your television set. The “E.L.E.” rhymer has collaborated with Doritos once more this year for another campaign; the aptly-titled “Blaze the Beat” Competition.
The competitive program requires volunteers to lay down slick bars over a multi-patterned beat – produced by hip-hop/jazz instrumentalist Terrace Martin – made entirely out of crushed Doritos chips, soda bottles, construction tools and beatboxing. Five finalists picked from submission will battle one another for a chance to win up to $50,000; live at the Life is Beautiful Music & Art Festival pre-party in Las Vegas (submissions close August 17, 2018).
And it’s not just a buzzing Doritos advert that has Busta’s name scribbled all over social media boards left and right; the “Touch It” rap icon reminisced to “Us Weekly” on his working relationships with Mariah Carey and Janet Jackson in previous set of collaborations (“I Know What You Want”, “What’s It Gonna Be”).
Rhymes admitted that he had a schoolboy crush on Ms. Jackson and revealed that he nearly crashed his car when he learned live on Hot 97 that Janet wanted to work with him on a potential track before the year of 1998 wrapped.
Busta was additionally questioned on how it was working with the iconic Mariah Carey, to which he replied: “When she’s able to loosen up, you get to really see the home girl and being in that space with her is relieving because that’s the balance that allows the magic to happen with the music […] because she really is the homey, like, the super diva to the world.”
As for any forthcoming musical efforts, Busta Rhymes remained tight-lipped but noted that famed hip-hop beatmaker 9th Wonder would be assisting in the process of the album and clarified to “Hip-Hop-N-More”: “I’m just trying to create new groundbreaking moments that will allow the way albums are released again to be exciting in the way that they used to be.”
Busta went into candid discussion on his disapproving view on how album sales are generated currently via streaming, and how hip hop should form a union now that it is “bigger than ever”.
No release date nor title has been announced as of yet for the album, but Rhymes did “promise in the immediate future” more details will arrive.