It’s 2015 and everyone is full of surprises and has a point to prove! Much like the epic spontaneous release of Beyonce‘s project in 2013, rapper Drake has taken notes from the queen, and has executed a marketing strategy that only very few have accomplished successfully.
Thursday night Drizzy dropped his surprise project If You’re Reading This It’s Too Late on iTunes, and spread the word by tweet. The 17 track gift features appearances from Lil Wayne, PARTYNEXTDOOR, Travi$ Scott, and is ready for you to stream below. Thank you Drake!