Looks like Nelly is back in business!! Thanks to a brand new endorsement deal with Cheerios that just surfaced. The St. Lunatic will see his name plastered across many homes. This all coinciding with his new cd M.O. that will be dropping pretty shortly also. Nelly is no stranger to endorsements of big brands (check Apple Bottom Jeans) so we are sure this will pan out to work in his favor seeming that he has been away from the music industry for a minute. Nelly soon maybe saying it’s getting HOT IN HEERRE with all the attention he will be getting in days to come.