If you haven’t heard much from mogul, singer, producer, and more recently rapper, Ryan Leslie, well that is because you haven’t picked up your phone! The Harvard grad may be a step ahead of his musical colleagues with his “new rules” campaign as he prepares to release his fourth studio effort, Black Mozart.
In an interview with Platform 45, the Grammy nominated artist sat down to discuss how the game plan has changed for independent artists. In the 9-minute read Leslie says:
First of all, people are going to bootleg this record. The minute it’s digital, it’s free. Folks that still support it, despite the fact that they can get it for free, those are the people I’m concerned with, those are the people who are enabling and empowering me to continue to create. I think more artists should be thanking the people who support them. They’d probably have longer careers.
As social media is a huge part in not only everyday life for this generation, it is also the hub for developing fan bases of emerging and independent talent. Leslie has taken the effort to connect with his core audience, Renegades as he has knighted his following, by communicating through viral behind-the-scenes musical films and of course his Iphone.
Having the opportunity to speak directly with his fans, those who will actually support his creativity, not only provides an experience for his fans but it enables Leslie to cater to specific demographics for tour support and releasing new material.
While I’ll admit Ryan Leslie lost me when he began drifting away from singing, after reading the interview, it now makes perfect sense why he’s not concerned with writing and performing records he’s already put on wax.
Check out Ryan Leslie’s newest single “The Black Flag” below:
And if you’re still interested in that conversation, hit +1-915-600-MZRT (6978)