Last week it was announced that Jay-Z signed a lucrative 20 million dollar deal with Samsung, which was major in itself. However, Hov uped the ante last night during the halftime of the NBA Finals game when he ran a three minute ad with footage of him in the studio with frequent collaborators Timbaland, Swizz Beatz, Pharrell Williams and Rick Ruben, stating in the clip ‘We need to write new rules”
In their new deal starting June 24, owners of Samsung Galaxy 3, 4, and Galaxy Note devices can download an app that will allow the first 1 million users to download Jay-Z’s new album for free!!! On July 4 at 12:01. The album titled ‘Magna Carta Holy Grain’ won’t be released to the public for sale until 72 hours later.
Talk about MAJOR!! This is sure to shake up things as far as marketing goes for artist and specifically for Samsung, which as of late has redefined the game as far as technology goes with the Galaxy franchise. Apple and other brands are going to definitely need to step their game all the way up!