Rihanna has just been announced as the latest spokesperson for NIVEA’s cosmetics brand. The 100 Years Skincare for Life campaign kicks off in May with a serious of celebratory events – and will coincide with the launch of Rihanna’s world tour, for which NIVEA has just been announced as sponsor. The first image was released this morning and shows the singer in nothing but a fresh-faced smile.
‘Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,’ says NIVEA board member, Markus Pinger.
‘We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.’